Website Copywriting Services: Web Page Copy
Why Website Copywriting Matters
Research shows you only have seconds to convince your target audience to stay on your site so it’s essential your copy is worth sticking around for.
According to Forbes, a new website is built every 3 seconds meaning there are around 1.13 billion websites worldwide and that figure increases every year. With so much choice, business owners are becoming increasingly savvy about the strategies they use to ensure their web pages perform.
With competition high, it’s more important than ever that you have high-quality website copywriting that will deliver the performance you need.
How Web Page Copy Differs
For lifestyle industries things are always even more competitive because customers are buying into the lifestyle you offer. As a lifestyle business, it’s essential your copy demonstrates that you’re a unique and exciting brand customers have a genuine connection with.
I understand this means that you need more than mundane website copywriting. You need web page copy that stirs emotions, has real meaning, is properly crafted to get readers to take action and is a true reflection of your brand.
In today’s market you have to have so much more than a list of generic benefits and run-of-the-mill points about customer service.
I know your customers do lots of research before they buy, particularly because so many of you sell services and products of higher value to customer’s lives. For your business, website copy that sounds like everything your audience has heard before will have no impact.
Website Copywriting That Delivers All You Need
As an industry specialist, I can create the captivating, unique, strategic and authentic copy you need to build real connection, interest and industry authority. It’s this that gains you not just sales but returning customers.
Website copywriting and expectations do vary across industries. You’ll find my industry knowledge, approach to creative copywriting and strategic skills deliver the right blend you want for your sector.
What Website Copywriting Involves
In order to gain sales and returning customers website copy needs to be crafted to meet a number of demands.
SEO
First of all the copy on each page has got to reach the customers you want to attract so your copy will need to be optimised for SEO.
SEO or search engine optimisation is a range of techniques that enable your web page to appear high in search results so users looking for your products or services will see your website before your competitors.
Clearly, SEO website copywriting is essential. Without it a web page is left floating in the internet and never gets any visits. With me writing your copy this will not happen to your web pages.
I’m a highly-experienced SEO website copywriter and all web page copy I create is optimised for SEO as standard. I do this seamlessly so you can be sure you’ll have high-quality website copy that gets found. Learn more about SEO
Conversions
Once the right customers find your web page, the copy they read has got to inspire action. To get customers to actually buy and return, you need more than nice words.
Copy that converts is as much about how it’s put together as it is about the words it contains. I create carefully structured copy that’s designed to gain the action, sales and returning customers you need for business success.
Industry Authority
The success with which both your experience and passion is communicated within your website copywriting will affect both SEO and conversions.
This is something that a lot of business owners come to realise over time. Both you and search engines want copy that you’re proud of, that’s a true reflection of who you are as a brand and industry professional.
As a bespoke and dedicated service with deep industry knowledge, I can create website copy with the depth you need to properly represent your business and products.
From a deeper understanding of your target audience to angles that appeal, proper explanations of your products, services and related topics, knowledge of the most relevant keywords and an accurate understanding of where your business fits in the industry, I can create the high-grade copy you need.
How is a landing page different to a web page?
Landing pages are a step up from a web page. They enable you to reach and talk directly to a specific section of your target audience. Again, I’ll ensure this conversation holds plenty of value for your audience and conveys the level of knowledge, experience and passion you want the world to see.
Landing pages need to be crafted with an added layer of SEO and sales strategy. These approaches need to be seamlessly incorporated into content that’s of genuine use to your target audience and inspires them to take action.
To learn more about how you can use landing pages to reach key groups of customers, send a message and let’s discuss how I can help you. Send message
