SEO Copywriting Services

Expert Support To Help you Build The Right Type of Traffic & Sales

Consider search engine optimisation the equivalent of rental space for a bricks and mortar store and you’ll quickly understand why SEO copywriting services are essential. SEO copywriting makes the pages of your website visible online, without it, the content on your website will never get found.

What is SEO Copywriting?

Think about how you find anything online - it’s through your favourite search engine. Whether that’s Google, Bing or Yahoo, the words you enter can connect you with any online business in the world if it’s optimised for search.

Optimisation for search engines happens in two ways: off-page SEO and on-page SEO. Off-page SEO will usually be taken care of by your website developer or a good CMS. It covers all the things that make your site deliver optimum performance such as page loading speeds.

On-page SEO involves a range of content writing techniques designed to show search engines your website is the best, most trustworthy and credible option it should choose for its customers. It’s an extremely valuable way to outperform your competitors online and rank higher than them in SERP (Search Engine Page Results).

Professional on-page SEO copywriting services include: primary and secondary keyword research, the creation of external and internal links, readability checks, keyword density monitoring and the construction of purposeful content that ranks high, entertains and converts.

Why Use SEO Copywriting Services?

It’s a tall order and one which needs to be done properly because you need the pages of your website to be found.

I provide SEO copywriting services as a standard part of my website and digital copywriting services so can always be sure that the copy you receive will grow your website traffic and online visibility. I do this without any interruption to the copy so your content is still interesting and of high value to customers.

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What should an SEO copywriting service do?

A professional SEO copywriting service should ensure:

• your business remains visible online,

• your services or products sell,

• customers both old and new keep visiting your website,

• your online presence continues to grow so your company keeps expanding,

• you keep outranking competitors in SERP so your services or products can be found by your target audience.

How Is A SEO Copywriter Different?

SEO is a technical skill. A SEO copywriter is a copywriter who is also trained in search engine optimisation meaning they can both ensure your website reaches your target audience then bags the sales you need when customers arrive.

Search engine optimisation is not a blanket skill. Beware that a copywriter or content writer who offers to pop a couple of keywords in the text is doing just that, they’re not constructing SEO content.

SEO Copywriter vs SEO Content Writer

This debate has been running for years and is essentially an outdated conversation. A SEO copywriter is a copywriter who is also skilled in search engine optimisation so they can help you both sell and rank high in SERP.

The difference was supposed to be that a SEO content writer only writes to entertain and ensure the content ranks well. However, competition online means the days of content creation for entertainment alone are long over. Back in the day, online bloggers (remember them!) blogged for pleasure.

These days, whether you’re a content writer or SEO content writer you need to be able to sell. It’s all about evolution, bloggers became content writers and some of them are now SEO content writers.

So the main difference is about the quality of content you’ll receive. An experienced SEO copywriter will craft content with a higher level of skill so it includes sales, marketing and branding techniques meaning you’ll receive a higher return on investment from a SEO copywriter.

 See my copywriting services which incorporate seo as standard. Go