Blog Writing Services: 500 Word Blog Articles
500 words is only a page or so long so if you briefly want to inform your audience of something, 500 words may be all you need. However, in the long run, 500 word articles tend to be the ones that get rewritten once a business owner fully understands how blog marketing can help you grow your business.
Why 500 Word Blog Articles Are No Longer Popular
The truth is, 500 words is not enough to explain anything fully so if a reader or search engine has the choice between an article that skims over a few aspects of a subject or a longer one which provides a really interesting and useful answer, they’ll both choose the longer one.
So whilst 500 word articles are the cheapest type of blog, their return on investment is low. In comparison, a longer blog that’s properly optimised for SEO can deliver better value than four short ones.
This has always been the case but as competition online has got harder, 500 word blogs have fallen out of fashion.
What are 500 word articles useful for?
500 word blog articles tend to be used for: news, thought leadership pieces, reviews, write ups and that sort of thing. For standard blog articles, an extra couple of hundred words will give you a full piece with a good ROI.
Compare rates for blog articles of different lengths
SEO Blog Writing Services: 800 Word Blog Posts
800 words is the sweet spot for general blogs. The extra few hundred words provides all you need for coverage of a topic.
Some industries are more competitive than others and sometimes you’ll want a deeper dive into a subject. For a regular length blog article 800 words is a good mid-point.
What do blog articles do for business growth?
When crafted properly, a blog article can deliver on a number of levels. A blog article can:
bring specific types of customers to your site,
entertain customers so they have a reason to keep returning to your website,
inform website visitors about aspects of your business and inspire them to find out more,
improve your website rankings so your website shows up for specific searches,
and lots more.
With the power to increase website traffic, sales, returning customers, rankings and more, it’s no surprise blog marketing is one of the most popular types of digital marketing for businesses of any size.
